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Updated: 11 hours 13 min ago

NTEN's Technology Leadership Academy Returns for 2012

Fri, 02/03/2012 - 3:43pm

We're excited to announce that the Technology Leadership Academy is returning in 2012. Even better, thanks to the generous support of Google and the Andrew W. Mellon Foundation, we're able to offer the Academy at no charge to qualifying organizations.

The Academy gets at the very heart of what NTEN does. We believe that with improved tech leadership, nonprofits like yours will provide more and better programs, inspire more communities, and involve more volunteers to share their time.

> Apply by February 24th!

With improved tech leadership, our sector will be stronger, more responsive, and create more impact than ever before.

That's what the Academy is all about. You'll learn from top nonprofit leaders like Kivi Leroux-Miller, Laura Quinn, and Dahna Goldstein. By the end of the course, your organization will be prepared to use technology – in every department – to deliver impact, not just efficiency.

> Learn more and apply today!

We hope that you'll apply.

Categories: Info For Nonprofits

Member Round Up: We've got dancing babies!

Fri, 02/03/2012 - 3:41pm

This week, our members are releasing new fundraising tools, hosting workshops, and even awarding grants. While we’re encouraged by some statistics our members released regarding nonprofits and technology, we’re also thrilled that anyone could like us this much:

Thank you so much for all your help in the NTEN Champions Fundraising Campaign, Corey Pudhorosky!

Have more news to share? Drop us a line or include your links in the comments!

Charity Dynamics released statistics that made everyone here at NTEN excited! A survey of their clients indicates that nonprofits are going to focus on social media and mobile strategies in 2012. We can’t wait to see, hear, and learn from all the innovative ways nonprofits implement their plans.

On February 9th, Health Equity Initiative is offering a workshop for nonprofits. If you’re interested in new media and health care, you may want to register for their workshop: Evaluating Outcomes of New Media-based Public Health and Health Communication Programs!

The CTK Foundation is asking you to nominate a “Hero with a Heart,” and give them a chance to win $5,000 – a simple thanks for the hard work that they do. Nominate your hero with a heart today!

I mentioned a few weeks back that Causes was releasing new fundraising tools for their platform. Well, the details of those applications are now available – and include integration with Facebook’s Timeline!

Microsoft announced the winners of the Imagine Cup Grants program, a three-year, $3 million competitive grant program for student technology and social entrepreneurs. Teams in Croatia, Ecuador, Jordan, and the United States were awarded $75,000, software, cloud computing services, solution provider support, and access to other Microsoft resources.

Anything we missed? Share your links in the comments!

Categories: Info For Nonprofits

Why You Need a Mobile-Enhanced Email Template

Thu, 02/02/2012 - 3:57pm
Brett Meyer Communications Director NTEN Nearly 90 million Americans use their phone to read email. If you don't improve your email template, you may be ignored by a large part of your audience.

If you've been been putting off accepting the growing reality that people read the messages your organization sends on mobile devices, stop right now. Just stop it.

ComScore reports that nearly 90 million Americans use their phone to read email – and that number grew by 28% over the past year. Mobile is no longer something we need to worry about at some point in the future. To ensure that we're getting our messages out effectively, we need to address it right now.

Fortunately, it's pretty easy to get started.

Categories: Info For Nonprofits

Communications Styles: How to Get Your Message Out (When People Aren't Listening Properly)

Thu, 02/02/2012 - 1:19pm
Karl Hedstrom IT Director NTEN While communications styles may clash, we still need to find ways to work together. Knowing what your own style is may help.

We all have different communication styles. Often, they clash. It's an issue we all deal with in our workplace to some extent. Yes, even at nonprofits. 

I recently attended a workshop during the EDUCAUSE Institute New IT Managers Program, where we took one of the myriad of tests that help determine your primary communication style. For this particular test, explained in much more detail here, the different styles were:

  • Thinker (Structure, logic, organization, problem solving)
  • Feeler (Expression, human interaction, projecting feelings)
  • Intuitor (Imagination, theory, envisioning, speculation)
  • Sensor (Doing, competing, getting results)
Categories: Info For Nonprofits

Your Nonprofit Video in the Spotlight (and on YouTube's Homepage)

Wed, 02/01/2012 - 5:24pm

The DoGooder Nonprofit Video Contest is back and calling for your best 2011 nonprofit videos!

Are you a nonprofit? Did your organization create impactful videos in 2011? Do you want your organization to be recognized for making great videos and maybe win some incredible prizes? Perfect.

The 6th Annual DoGooder Nonprofit Video Contest is taking submissions starting February 1st. The contest is presented by YouTube and See3 Communications and generously sponsored by Cisco and us, NTEN. We're seeking out and celebrating the best videos that nonprofit organizations have created to advance their missions using this powerful medium to create meaningful change for the better.

So what do the winning nonprofits get for participating?

The four best videos will each receive:

  • $3,500 in prize donations
  • An additional gift of up $3,500 (US) worth of Cisco products to help each winning org harness the power of human and technology networks to multiply their impact on the people and communities they serve.  
  • Free registration to the 2013 Nonprofit Technology Conference, provided by NTEN. 

This year's contest features a special category for all orgs, regardless of size: "Best Video Storytelling" will celebrate videos that employ narrative and tell the real, human stories of people, organizations, and issues.

The winning videos will be announced at this year's Nonprofit Technology Conference and featured on YouTube's homepage on Thursday, April 5th.

You read that right: the winning videos will be featured on the YouTube homepage.

At the end of last year's contest, the winning videos received almost 1 million new views after being featured there for just one day.

For nonprofits, video is a great way to share your mission, get out a message, and tell the stories of the people and issues you support. The medium educates, inspires, and moves people to action. The DoGooder Awards recognizes nonprofits that see the importance of this. This contest is meant to show nonprofits of all sizes they can win by making video part of their communications strategy.

Organizations are more video savvy than ever. Last year's contest had nearly 1,400 entries from 821 organizations in 4 countries. There were 24,000 votes cast by the public and a surge of views on YouTube for the entrants. That's encouraging, but 2012 is a new year and the contest organizers want to make sure as many amazing nonprofits enter as possible.

Here are some details to get you started:

  • Submissions for Best Small, Medium, and Large nonprofit organization as well as Best Video Storytelling must be videos made between January 1st 2011 and February 29th 2012 . Each nonprofit can submit as many videos as they would like, but the contest encourages only the best work from each organization.
  • Entries cannot exceed 10 minutes in length and are limited to nonprofits from the US, Canada, the UK, and Australia. See contest rules here.
  • All nonprofits are welcome to enter their video. There are no specific types of missions we are looking for. The contest is about recognizing nonprofit organizations for outstanding use of video to create meaningful positive change.
  • You can submit your videos from February 1st until February 29th. Tell your friends at other orgs to submit as well! 
  • Starting March 14th, voting is open to the public, so be sure to share the word (Email, Facebook, Google+, Twitter, carrier pigeon, smoke signals, etc.).  
  • Important: Your organization MUST be a member of the YouTube Nonprofit Program. If you're not already, make sure that's the next thing you do after you read this post (it's quick, easy and free to eligible orgs). If you're picked as a semifinalist in the contest, YouTube will make sure your organization's application for membership is approved in time to be eligible for public voting. 

Start thinking about which creative, compelling, and interesting video your nonprofit wants to submit, then plan to rally your supporters to vote in March. Good luck!

Categories: Info For Nonprofits

Technology is 90% Psychology

Wed, 02/01/2012 - 1:02pm

Flickr photo: Dom de OliveiraIf you've ever implemented a technology project at a nonprofit, you know it's true: technology is 90% psychology. Success rarely hinges on the hardware and the software; technology hinges on the humans involved.

These days, technology has forced its way into every single aspect of our organizations. While we used to use change management strategies to help soothe the fears of those who would reject the new database, now we need something slightly more radical: entirely new organizations.

I'm a long-time fan of Maddie Grant, so I was excited to see her and co-author Jamie Notter tackle this very topic in Humanize. Their premise is quite simple: to succeed in today's world you've got to throw your old models out the window.

Like the proverbial frog in the frying pan, the temperature has been rising, and you've felt it. Even if you've managed to stave off the social media hounds in your nonprofit so far, you've seen other signs:

  • Those twenty-something staffers who look dumbstruck when you inform them you don't know GDoc from Doc Holliday.
  • Staff don't leave their desks for lunch anymore. Instead, they watch last night's Daily Show episode.
  • The use of "status update" isn't the exclusive domain of project managers anymore.
  • When the Internet goes down in your office, more than half your staff assume there's no way they can work without it and try to go home.

Things are changing. Is your organization?

Humanize is a call to action for leaders ready to embrace the new ways of reaching, convening, and conversing with our staff and communities so we can better go about our business: changing the world. It's not a practical guide or how-to manual. It's a great read that will get you thinking, and more importantly, set you into motion.

I'm probably not your typical nonprofit leader in this regard. I head a technology organization, so I'm likely more aligned with the premise of the book than most. But I found that I was still challenged by the ideas that Maddie and Jamie present.

If you're a nonprofit leader, I'd love to know what you think about some of these gems from the book:

 

There is just one problem. Best practices are evil. (page 34)

This resonated with me for two reasons.

First, I frequently hear other nonprofit leaders cite best practices as evidence of their sound decision making, when in fact what WAS a best practice five years ago may not be useful today. I think it gives decision makers a false sense of security.

Second, I think relying on best practices (defined as what's always worked) leads to the trap of incrementalism: next year, we'll set the goal 1% higher. The problems we're addressing in this sector don't care about incrementalism. In the last decade, poverty rates in the Midwest did not increase incrementally, they DOUBLED. Best practices aren't going to solve that.

 

A decentralized [organizational] culture works best when the different parts have a clear and shared understanding of key organizing principles. (page 130)

In a traditional, top-down organization, only the top of the pyramid really engages with questions of vision, mission, and strategy. The top makes the decisions, wordsmiths the language, then bestows it on the bottom of the pyramid.

Today, we need decentralized structures to succeed. The people who used to be at the bottom of the pyramid have to be empowered to represent the vision, mision, and strategy in their work, and then bring their experiences back to the leadership. The pace of change is too quick to wait for the next regularly scheduled strategic planning retreat to get feedback from your staff.

The challenge here, besides the new model, is that a decentralized, flatter organization ends up requiring more from leadership than the traditional hierarchy. If you're going to empower the edges of your organization to represent you in social spaces, at meetups, and through emails in ways they never were before, they can't simply memorize your mission statement: they have to truly understand your strategies.

Today's leaders are going to have to do more than distribute the strategic plan in nice binder.

 

Ownership means you don't have an excuse for not taking action. (page 141)

I've been reading a ton of management books lately. (No joke. I am now familiar with every platitude and twelve point checklist published.) A common thread is what to do with those un-motivated employees, the ones who have an excuse for everything and only do the bare minimum.

Most of these management books define the problem as a lack of ownership. As managers, we're supposed to somehow get these staffers to "own" their jobs by helping them see how their cog fits into the machinery that creates the change we're manufacturing.

The problem is, they don't even own the cog.

In the traditional top-down organization, staff get very little freedom to determine how they do their jobs. Many organizations go so far as to control how staff share with the world that they even HAVE a job. How many times have you seen a Twitter bio that includes the phrase: "My tweets are my own and not a reflection of my [unnamed] employer?"

If you want people to own their jobs, you have to give them the freedom to do it. Not only is it the right thing to do, it's the best thing to do. When staff don't have to run an email through four supervisors to answer a public inquiry, you're more responsive. And being responsive is extremely important nowadays.

I'm curious to hear from you. As your organization has felt the push of technology - social media and otherwise - what has it meant for how your organization is structured? What are you doing to humanize?

Categories: Info For Nonprofits

Welcome NTEN’s new Educational Program Manager: John Kenyon!

Wed, 02/01/2012 - 10:26am

We are thrilled to announce the newest addition to the NTEN team: John Kenyon. It’s likely that his name rings a bell for you.

John has been with NTEN since the early days when we were just 200 members. He has worked to shape the nonprofit technology sector over his career of 20+ years of working with and educating nonprofits to use technology strategically. John authored the chapter “Effective Online Communications” in the NTEN book Managing Technology to Meet your Mission (Jossey-Bass/Wiley, 2009). The commitment and dedication John has to the nonprofit technology sector is tremendous -- from his work on the very first Nonprofit Technology Leadership Series to the one-on-one work he has done with many nonprofits.

NTEN is pleased to bring John’s enthusiasm and experience to the Educational Program Manager role to deepen and expand NTEN’s program offerings.

Please join us in welcoming John to the NTEN team in the comments, below or by tweeting @jakenyon with the hashtag #welcomejohn.

Categories: Info For Nonprofits

Activating Your Base of Supporters (with Evan Bailyn)

Mon, 01/30/2012 - 6:30pm

Evan Bailyn, our presenter for "Activating Your Base of Supporters", has more 112,000 fans on Facebook. In his just-released book, "Outsmarting Google", he details how he attracted more than 50,000,000 visitors in a year. That's a lot, so he's doing something right.

In our next webinar, he'll explain how to use Calls To Action to activate potential donors when they're most energized and willing to give.

By the end, you'll know which social media practices are a valuable use of their time and which should be avoided.

> Learn more and register today!

You'll learn:

  • The 4 ways to identify donors online
  • How to ask at the right time, when a person is most excited to give
  • The common pattern of online donating behavior

Generally, big numbers don't impress me. Very big numbers, on the other hand? I say let's learn how to do that ourselves in service of mission.

Categories: Info For Nonprofits

Things We Like (January 2012)

Mon, 01/30/2012 - 12:21pm

A monthly roundup of our favorite nonprofit tech resources and other goodies. Read more posts on our blog.

  1. Feeling overworked? Try saying "no" to projects every once in awhile. You'll thank us later.
  2. A simple "no", for example, could have saved these companies a listing as one of the "20 worst-named tech products, ever". (Hint: English already has plenty of words.)
  3. It's also important to say "no" to reality blurring. All those magazine cover models use Fotoshop by Adobé to some degree. The truth will out!
  4. And then there are those Facebook friend requests that push the limits of decency.
  5. If you do push things a little too far, or even make a simple mistake, an apology is still appropriate. (New for 2012: now with more scientific backing!)
  6. Remember back when marketing was simpler? No? Check out these "Vintage Computer Advertisements from the late 1970s".
  7. Okay, we've progressed in a lot of ways. Things change, we adapt. We mean, social media is only a few years old, and we're already shifting our strategies.
  8. One thing we can say "yes" to, one constant: cats. Cats remain cute, even as HTTP Status messages. (You may recognize one of them as the star of NTEN.org's updated 404 page.)
  9. So, after brushing up on the new Google Analytics features, giving the gift of charity, and pickling your website, why not stop by your local animal shelter?
  10. We bet you won't be able to say "no".
Categories: Info For Nonprofits

Member Round Up: Working Together!

Fri, 01/27/2012 - 3:02pm

Flickr:.reid.I’d like to start off this week’s member news by congratulating my colleague, Annaliese Hoehling. Many of you know Annaliese as a great resource for any questions regarding all aspects of NTEN’s resources and nonprofit technology in general. Last year she changed her focus at NTEN to became our Research and Publications Director, and she’s already receiving huge honors for her work. Stratton Publishing named her their “Publishing Trendsetter of the Year” for her management of the NTEN:Change Journal!

I’d also like to thank the NTEN:Change Journal’s editoral committee for your contributions and support creating an award-winning publication. Thank you, Debra Askanase, Chris Bernard, Rick Birmingham, Britt Bravo, Barbara Buswell, Gavin Clabaugh, Martin Dooley, Deborah Elizabeth Finn, Paula Jones, John Kenyon, Kivi Leroux Miller, Julie Macalik, John Merritt, Laura Quinn, Amy Sample Ward, Ash Shepard, and Michael Stein

This award is evidence that when the nonprofit community works together to support each other’s causes, we can achieve great things! Now, check out all the other ways our community came together to do good this week.

Have more news to share? Drop us a line or include your links in the comments!

If you’re an organization that’s looking to analyze and visualize data about your work, or needs assistance in using data to further your mission, then you should apply to be part of the Washington D.C. Data Dive. It will be held March 2nd through the 4th.

Change.org was featured in the Washington Post for being an influential advocate on issues from bullying to bank fees. Read about all the ways Change.org is supporting impact!

This is the last week to purchase early bird tickets to the 2012 Nonprofit Technology & Communications Conference, hosted by the Minnesota Council of Nonprofits! The conference is held on March 16, in Minneapolis.

Has your organization told an inspirational digital story? Or, are you planning to? You should enter TechSoup’s Digital Storytelling Challenge. “TSDigs” will begin in February, so learn more now and register to participate in the webinars and Twitter chats!

The 9th Annual Games for Change Festival will be taking place on June 18-20, in New York City. The call for talks and presentations is now live and the deadline is February 17th! The festival is the leading global event that facilitates the creation and distribution of social impact games that serve as critical tools in humanitarian and educational efforts.

NTEN would like to congratulate our member Mark Oliphant of Global Impact on being selected as a 2012 SmartCXO by SmartCEO magazine!

Causes is prepping some new fundraising tools on their website! Nonprofits will be able to ask Cause members to make a pledge, create a quiz, and launch a voting contest on their page.  Here is an example of the new tools that will be available soon!

Bill Weger, a nonprofit marketing veteran, shares proven methods on how to gain more traction using social media, media relations, branding, and message development in his new book, Inspire Good: Nonprofit Marketing for a Better World.  We’re really looking forward to reading this one!

Lastly, ever been to a really bad presentation? Check out these communications #fails, which really do sum up an awful presentation.

Anything we missed? Share your links in the comments!

Categories: Info For Nonprofits

Last Chance: Advanced Social Media Decision-Maker's Toolkit Starts January 31st

Fri, 01/27/2012 - 12:51pm

There are still a few seats left for the "Advanced Social Media Decision-Maker's Toolkit". It starts January 31st, but there's still time to:

> Learn more and register today.

This class is for you if you're ready to step beyond the basics. Over the course of 5 trainings, we'll delve into advanced social media strategy and discuss how to use your social media for branding, deeper engagement, and integrated campaigns.

We'll also explore how to measure your social media impact – and walk you through creating a social media policy, step by step.

Series Sessions Include:

  • January 31 - Branding Through Social Media
  • February 7 - Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment
  • February 14 - Integrating Social Media Channels (and Other Communications)
  • February 21 - Measuring Your Social Media Efforts
  • February 28 - Creating a Social Media Policy

The full details about each of the sessions are available on the event page.

Why's this important? Because social media is about so much more than sharing the latest pictures of cats on glass. (Hat tip: Big Duck.)

Categories: Info For Nonprofits

Sadly, This Version of 'Put a Ring on It' Isn't as Good

Thu, 01/26/2012 - 5:48pm

There are five weeks left in our quest to raise $10,000 to send 50 nonprofits to the 2012 Nonprofit Technology Conference in San Francisco this April. We're almost a quarter of the way there!

At NTEN headquarters, we're doing everything WE can think of to raise that money. All I can say is, it's a good thing we've got you to help out! Our bake sale was crumb-y (get it?), mining for bitcoin took too long, and we struck out at our bowl-a-thon.

This week, I tried my hand at the age-old art of busking. Let's just say that it wasn't my musical talent people were after. See how I fared, and don't forget to make your donation to the campaign today!

Categories: Info For Nonprofits

Register for IT Roadmap: Free One-day Tech Event in Chicago

Thu, 01/26/2012 - 1:54pm

NTEN is excited to annouce the return of IT Roadmap to Chicago on Wednesday, March 21, 2012. IT Roadmap is a regional one-day technology event that features a conference program and an exposition hall with leading technology providers. 

>>Register for Free Today!

This one day conference and expo presents some of technology's most-followed analysts and innovative solution providers, all focused entirely on building the roadmap you need in crucial areas of enterprise IT.

>> Learn more!

New sessions for 2012 include:

  • Unified Communications and VOIP: the Road Ahead
  • Mobility Strategies
  • The New Enterprise Network in the Era of the Cloud
  • Risk Management
  • Trends in the Cloud: What you Need to Know Now
  • Applications Strategy: Optimizing the Supply Chain
  • Reducing IT Cost and Increasing Efficiencies
  • Analyzing Your Customers for Business Intelligence: Mobile Applications
  • Mitigating Risks to the Enterprise
  • Successful Data Center Consolidation

>>Register now and get ready for an all new IT Roadmap in 2012!

Categories: Info For Nonprofits

Advanced Segmentation Techniques: What You Say Is as Important as Who You Say It To

Wed, 01/25/2012 - 6:38pm
Therese Grohman Director of Marketing Event 360 Knowing who you're talking to is only half the battle. What you say to your supporters and how you approach them is equally important.
Categories: Info For Nonprofits

NTEN Community Call: Your Perspectives on the Blackbaud-Convio Acquisition Announcement

Tue, 01/24/2012 - 3:19pm

On January 17th, the nonprofit, technology, and financial communities learned that Blackbaud was beginning the steps to acquire Convio, whose board had approved the purchase.

This news came as a surprise to most people in those communities, and triggered much discussion in both traditional media and social media channels.

While NTEN can't offer a crystal ball (or insider knowledge, for that matter) about the specifics of the decisions or details about products, we CAN provide a safe, un-biased platform to explore questions, concerns, and possibilities surrounding the transition and the possible impact on the wider nonprofit technology landscape.

Join NTEN's Executive Director, Holly Ross, Wednesday, January 25th, for a Community Call: "Your Perspectives on the Blackbaud and Convio Acquisition Announcement."

> RSVP for the Conference Call + Online Chat (it's free for everyone!)

Holly will be joined by a panel of NTEN Community Members to discuss some of the important questions of how this will affect the community, including:

  • Peter Campbell, IT Director, Earthjusice
  • Robert Weiner, Robert L. Weiner Consulting
  • Allen Gunn, Executive Director, Aspiration
  • Rose de Fremery, Director of IT, American Jewish World Service

Do you and your organization have questions about how this might affect you? Leave them in the comments below for Holly to bring up during the call, and join us for the Community Call!

Categories: Info For Nonprofits

2011 NTEN Champions Fundraising Campaign by the Numbers

Mon, 01/23/2012 - 5:31pm

Flickr photo: andercismoThe funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach.

You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012. We learned so much while running that campaign, but we also made lots of mis-steps along the way. One of the things we wished for as we navigated the campaign: benchmarks. Besides average gift amount, what might we expect?

We value both transparency and sharing here at NTEN, so we decided we would share all our campaign results with you. We'll share some more of the "how-to" type advice in the coming days, but for now, here are some of NTEN's benchmarks.

By way of background, there were several elements of the campaign:

  • We recruited 20 champions to fundraise on our behalf.
  • We asked individuals to make a donation to the campaign when they renewed their memberships.
  • We sent a total of four emails to our community soliciting donations directly.

Here are the numbers:

  • Total raised: $15,916 (106% of goal)
  • Average gift: $65.23
  • Median gift: $25
  • Largest gift: $2,500
  • Number of unique donations: 244
  • Number of unique donors: 196
  • Number of fundraisers (including NTEN): 21
  • Average raised per fundraiser (including NTEN): $757.90
  • Number of donors who made more than one gift: 15
  • Number of first time donors: 169

Note that we're missing a pretty big metric at this point: the campaign net total! We're still working on figuring out the expenses. Although we used online tools that didn't have a lot of hard costs, we're busy mulling over how much staff time went into the campaign and how to account for that. If we come to a conclusion we feel good about, we'll share that too.

But do you know what the most important metric is? The joy and gratitude we felt throughout this campaign. We got songs, poems, and so many stories about the role NTEN plays in helping the community meet their missions. That's what it's all about.

Many thanks again to our champions and all you amazing donors. We've already begun the work of starting up new 501TechClubs and planning local events in 2012. We hope to see you there!

But first, maybe you can help out: Are there any other numbers we should be looking at?

Categories: Info For Nonprofits

Build an Active Donor Base with Social Media

Mon, 01/23/2012 - 4:14pm

If you're struggling with how to use social media for fundraising, we've got a great one-two punch from bestselling author Evan Bailyn coming right up: "Using Social Media to Build an Active Base of Donors" on January 26th and "Activating Your Base of Supporters" on February 2nd.

Using Social Media to Build an Active Base of Donors

Learn specific, exclusive strategies nonprofits can use to attract a large and active base of donors. You'll come away understanding how to grow a good cause by appealing to people on a basic psychological level.

Register today >>

Activating Your Base of Supporters

A fan is only as valuable as their willingness to get involved. How do you stimulate people to donate? Learn how to use Calls To Action to activate potential donors when they are most energized and willing to give. By the end of the webinar, you'll know which social media practices are a valuable use of their time and which should be avoided.

Register today >>

According to the Blackbaud Index, fundraising has returned to pre-recession levels. Why not use all the available channels?

Categories: Info For Nonprofits

The $5,000 Question: Finding the Right Ask Using Predictive Data Analysis

Mon, 01/23/2012 - 2:07pm
Daniel Atherton Account Executive, Interactive Department Chapman Cubine Adams + Hussey When we ask for something a prospective donor is not prepared to give, we may not be losing much real money, but we are losing a window of opportunity to convince her to give to us.

Direct marketing is direct marketing – the sense of one-on-one contact that we cultivate right from the opening line of our emails is critical to establishing a sense of trust with our prospective donors. And when we ask for something that a prospective donor is not prepared to give – say, a significant portion of his yearly income – we may not be losing much real money, but we are losing a window of opportunity to convince him to give to us. And with so many other organizations and email lists competing for his attention, we may not get that opportunity back.

Categories: Info For Nonprofits

Happy Community Manager Day!

Mon, 01/23/2012 - 1:28pm

Happy Community Managers Day to NTEN's very own Sarah Janczak!

As the NTEN Community continues to grow, our work on the Membership Team gets even more rewarding (and really fun). Sarah, like many of the NTEN staff, didn't start her professional life as a Community Manager or even in the technology sector. We feel like she is right at home, however, supporting our Communities of Practice and 501 Tech Clubs, organizing local events, connecting with the community across the web, and especially helping us reach our mission through building community, sharing resources, and so much more!

What is a Community Manager, anyway? Well, here's a great infographic from GetSatisfaction.

I asked Sarah to share a bit about her job as the NTEN Community Manager and want to share with you what she had to say:

My favorite part of working as a community manager are the small moments when everything comes together. Hearing about a successful first Tech Club meeting in a new city, finding the perfect resources for a community member, or connecting two individuals who I know will be able to learn from each other. I love recognizing the success and creating a space for fun amidst all the sometimes-serious and always-meaningful work that the NTEN community is doing.

The hardest part for me is staying on top of all the newest social media sites, metrics, and community building tools. Even with the entire NTEN library at my fingertips, it's hard to find the time to learn about and play with the new technologies and methods while still keeping up with community management.

Are you a Community Manager? What do you think are the best and most challenging aspects of your job?

Not a Community Manager but work with one? What are you doing today to celebrate?

Categories: Info For Nonprofits

Connect and Learn Beyond the Nonprofit Technology Conference

Mon, 01/23/2012 - 9:52am

This year’s Nonprofit Technology Conference is fast approaching. While it’s still 10 weeks away, here at the NTEN office, we’re kicking into high gear for conference prep. Many of you are probably starting to book your hotel and travel. To help you find rides and roommates, we’ve started a couple of discussion threads on myNTC.

>> Looking for a ride? Join the Ride Share discussion on myNTC here.

>> Looking to share a hotel room? Find a roommate in this discussion on myNTC.

This week we’re filling you in on all the amazing events put on by other organizations before and during the NTC. Many of these events require registration, so make sure to sign up if you want to attend.

Search Engine Optimization (SEO) Nonprofit Seminar at the 2012 NTC

April 2

How do search engines make decisions about what results show up and how they are ranked? What can you do to help your site show up in searches and attract visitors? Join Lunametrics for this one-day training to learn about Search Engine Optimization best practices and tips geared towards nonprofits online.

>> Register for the Search Engine Optimization Nonprofit Seminar at the 2012 NTC

CiviCon 2012

April 2

Early bird registration for CiviCon 2012 San Francisco for just $74 ends soon, on January 30!

CiviCon is the annual conference for CiviCRM users and implementers. This event brings together the people who develop, design, implement, administer, and use CiviCRM for educational sessions and networking. You’ll have the opportunity to ask questions, meet other users and developers, and discuss the future of the platform. CiviCRM helps organizations realize their mission through fundraising, events management, mass email marketing, peer-to-peer campaigns and more.

>> Read more about CiviCon 2012 in the SF Bay Area April 2nd, 2012!

>> Sign up now!

Innogive Conference

April 2

The 3rd annual Innogive conference is back! Taking place at the Union Square Hilton in San Francisco on April 2nd (the day before the NTC), the event will showcase all the latest in mobile for nonprofits. The Innogive conference brings together panel and class topics to address practical mobile engagement tactics, balanced with a view of where mobile goes from here. Spend an extra day in San Francisco for a great mix of respected keynotes, riveting innovation speakers and informative panels and breakout classes capped by a great evening mixer. Innogive 2011 sold out, so don’t wait to register! The NTEN community can register using discount code “IGF” before February 11th for 25% off the registration fees.

>> Register here!

Social Impact Salon at the 2012 NTC

April 4

Interested in gaining a deeper understanding of Salesforce solutions for your nonprofit? Join Exponent Partners & the Salesforce.com Foundation at the Social Impact Salon to explore how Salesforce’s powerful platform can help transform your organization into a high performing nonprofit.

>> Learn more about the Social Impact Salon and how to register!

Categories: Info For Nonprofits

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