Info For Nonprofits

We Need Your Feedback: The Crowdfunder Bill of Rights | Kimbia

AFP Blog -

We Need Your Feedback: The Crowdfunder Bill of Rights | Kimbia: ne of the outcomes of our talks has been to work on a crowdfunding bill of rights for donors: a set of standard expectations that legitimate crowdfunding and peer-to-peer campaigns should adhere to in order to ensure a well-managed, transparent, and effective experience. *

We are going to focus our discussion mainly on the nonprofit side of things: so donors are giving to causes (not someone’s invention) and in theory, giving to one of the million plus legitimate charities.

4 Strategies from 4 Mobile Trends

NTEN -

Kristen Gramigna Chief Marketing Officer BluePay Online giving is on the rise: how can you use the boost in mobile activity to its advantage? Learn four strategies to consider based on four trends in mobile.

In a world where almost everybody has a smartphone, it’s harder and harder for nonprofits to ignore the idea of mobile fundraising. Online giving is ever on the rise, according to research published in Blackbaud’s 2013 Charitable Giving Report, which showed it increased 13.5 percent in 2013, compared with the 4.9 percent increase in charitable giving overall. What strategies could you take advantage of in 2014? Here are four specific strategies to consider, based on four hot trends in the mobile realm today.

Are Email and Click-through Rates Heading South?

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It's no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6 million donations, and 7.5 million online actions shed light on valuable information for nonprofits and their messaging. This information will be a great place to begin evaluating your own online progress. For example:

  • Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.
  • Advocacy messaging declined 25% to 2.0%.

Don't panic though, there are a few bright spots in the midst of all this decline: email lists, online giving, and website traffic are still growing.

  • Email lists are up 14% over 2012 levels.
  • Online giving among study participants increased 14% since 2012.
  • Monthly giving revenue grew 25% in 2013, and accounted for 16% of total online giving.
  • Monthly website traffic for study participants grew by 16% in 2013.
  • On average, 0.69% of website visitors made a gift, bringing the average value of a visit to $0.60.
  • Visitors who made it to a nonprofit website’s primary donation page converted at a rate of 15%.

Check out the email list growth over the last few years of different sized nonprofits (orange: 2011, yellow: 2012, and blue: 2013) -

This is great news for your organization. Even though fundraising message responses are down, online giving is up, so there's a lot of hope and real value in the investments you're making online.

Speaking of online, what about social media? What's going on there?

  • Social media audiences continue to grow at a much faster rate than email or website traffic.
  • Nonprofits who participated in the study grew their number of Facebook fans by 37%, and Twitter followers by 46%.

Despite the surplus in social media growth,  email continues to dwarf social media. Email surpasses social media channels both in audience numbers and in revenue acquisition.

Where did you see the most decline and the most positive growth in 2013?

NTEN Celebrates National Volunteer Week: Appreciation for 501 Tech Club Leaders

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This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, says "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference."

To recognize the tireless work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. Today we give a hearty THANK YOU to our 501 Tech Club leaders.

501 Tech Clubs are informal local groups that meet regularly to get to know their colleagues, develop a professional support network, and talk shop. Tech Club leaders not only organize and implement everything for their clubs, they ultimately help local organizations use technology skillfully and confidently to create greater social impact and meet the needs of their communities. This is a wonderful thing.

Dearest Tech Club leaders, we wholly appreciate your friendship and your service. Thank you, thank you, thank you.

Wish there was a Tech Club in your neighborhood? Read NTEN’s page on starting a new club and then email us at community@nten.org.

Report release: The 2014 Nonprofit Benchmarks Study

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There comes a time in every online organizer and fundraiser’s life when they ask themselves: is this normal? Our response: what does the data say?

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. We've crunched the numbers from 53 nonprofit organizations to define this year's industry standards for online fundraising, advocacy, and list building.

What did the findings reveal? 2013 really raised the bar for online fundraising. Nonprofits received an estimated 1.7 cents for every fundraising message delivered, and 60 cents for every website visit. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing.

Here are 8 big trends that emerged from the nonprofits we surveyed: 

  1. The average one-time online donation amount to a nonprofit was $68 in 2013.
  2. Nonprofit organization email lists grew significantly – up 14% in 2013.
  3. Online donations were higher than ever before. Online giving was up 14% in 2013, with monthly giving revenue up 25% compared to 2012. Monthly giving accounted for 16% of all online revenue.
  4. Nonprofits received $17 for every 1,000 email messages delivered. Overall, email accounted for about one-third of nonprofits’ online fundraising revenue.
  5. Nonprofits received $0.60 per website visitor.
  6. Key email metrics, including open rates and response rates, declined in 2013. Email open rates were down 4%. Response rates were down in 2013 for both fundraising emails (down 11%) and advocacy emails (down 25%) compared to 2012 levels. Interestingly, the response rates to advocacy emails from Environmental nonprofits were more than two times higher than overall response rates for advocacy emails.
  7. More people visited nonprofit websites. Monthly website traffic for the nonprofits in the study was up 16% in 2013.
  8. Nonprofit social media audiences grew faster than nonprofit email or website audiences. Facebook fans were up 37% and Twitter followers were up 46% in 2013. Despite this rapid growth, for every 1,000 email subscribers nonprofits had just 199 Facebook fans and 110 Twitter followers.  

> Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!) 

Also, check out the infographic that we release yesterday in Mashable!

If you're interested in learning more about this report, and how to establish benchmarks in your own organization, register for our free webinar next Wednesday, April 16 at 12:00pm-1:00pm PT.

Online Charitable Donations Increased 14% in 2013

AFP Blog -

Online Charitable Donations Increased 14% in 2013: The study breaks down exactly how leading U.S. non-profits performed online in the past year. In 2013, Internet users donated more than ever before — online giving increased 14% since 2012, with more than 5.5 million total gifts and nearly $325 million raised.

The average one-time donation increased as well, from $60 to $68 ($57 via email only), and overall non-profit website traffic grew 16%. Organizations' annual social growth is also booming, with the average number of Facebook fans increasing 37% and Twitter followers increasing 46%.

Grassroots Advocacy in the Mobile Age

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Ximena Hartsock & Jeb Ory Cofounders Phone2Action Advocacy as an industry exists because of people’s desire to improve the world. How can advocacy initiatives reach their goals by leveraging technology?

Technology advances are opening up new methods of digital grassroots advocacy that are changing online and offline organizing. Learn the methods that still exist, and important ones that have emerged that are profoundly impacting the popular “mix” of grassroots advocacy.

NTEN Celebrates National Volunteer Week: Honoring NTEN Committee Members

NTEN -

This week is National Volunteer Week! Points of Light, the organization that established this program in 1974, says "National Volunteer Week is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and actively demonstrating their collective power to make a difference."

To recognize the tireless work of volunteers that support the nonprofit sector, we’ll be publishing a blog post every day this week to celebrate their contributions. Today we're giving a big thank-you to the dedicated members of NTEN's committees.

NTEN committee members are the volunteers who work behind the scenes, contributing their expertise, time, and advice to help shape NTEN programming. Their service is invaluable to helping us develop and improve our offerings to the nonprofit community.

A big thanks to all of our committee members:

Editorial Committee

The NTEN Editorial Committee is a group of committed professionals that meet monthly to discuss content and strategy for the NTEN: Change Journal, our quarterly digital publication for nonprofit leaders. 

  • Jeanne Allen, Program Coordinator, Duke University Nonprofit Management Program
  • Chris Bernard, Editorial and Communications Director, Idealware
  • Melanie Bower, Client Services Manager, Social Accountability Accreditation Services
  • Tobias Eigen, Executive Director, Kabissa - Space for Change in Africa
  • Sophia Guevara, Independent 
  • Wiebke Herding, Managing Director, On:Subject Communications
  • Josh Hirsch, Director of Development and Marketing, The Weiss School
  • Sunny Kapoor, Director of Digital Marketing, Sanford Health
  • Nicole Lampe, Digital Strategy Director, Resource Media
  • Cindy Leonard, Consulting Team Leader, Bayer Center for Nonprofit Management
  • Bonnie McEwan, Assistant Professor and Consultant, Milano - The New School & BonnieMcEwan.com
  • Rebecca Reyes, Communications Manager, Everyday Democracy

Membership Committee

NTEN’s Membership Committee helps grow volunteering and engagement opportunities, increase NTEN membership retention, and engage new and returning members and connect them with each other as well as NTEN resources and programming. 

  • Annie Lynsen, Marketing Director, Small Act
  • Carolyn Appleton, Director, Carolyn Appleton Inc.
  • David Krumlauf, Chief Technologist, Pierce Family Charitable Foundation
  • Debra Askanase, Director of Outreach, National Brain Tumor Society
  • Gregg Swanson, Founder and Executive Director, HumaniNet
  • Jason Chmura, Membership Director, Society for Nonprofit Organizations
  • Martin Dooley, IT & Operations Manager, Center for Resource Solutions
  • Michaela Hackner, Project Director & Content Strategist, Forum One Communications
  • Norman Reiss, Project Manager, Technology, Center for Court Innovation
  • Robert Weiner, President, Robert L. Weiner Consulting
  • Sean King, Director of Youth Education in the Arts, USBands
  • Steve Heye, Manager of Technology, The Cara Program
  • Wendy Harman, Director, Information Management and Situational Awareness, American Red Cross

Leading Change Summit Steering Committee

The Leading Change Summit (LCS) Steering Committee is the advisory board for our inaugural conference that we're launching September 2014. This invaluable bunch works with NTEN to design core curriculum tracks, conference structure, and thematic focus.

  • Dahna Goldstein, Founder, PhilanTech
  • Kivi Leroux Miller, President, NonprofitMarketingGuide.com
  • Laura Quinn, Executive Director, Idealware
  • Jane Meseck, Director, Microsoft
  • Rob Wu, Founder/CEO, CauseVox
  • Yvonne Harrison, Assistant Professor, Nonprofit Leadership Center/Seattle University
  • David Neff, Digital Strategy, Consultant, PwC
  • Londell Jackson, Director of Education and Programs, Colorado Nonprofit Association
  • Lauren Hasey Maher, Program Manager, National Center for Family Philanthropy
  • Richard Dietz, Founder, Nonprofit R+D
  • Scott Geller, CTO & President, Points of LIght Digital
  • Paula Jones, Director of Technology, North Carolina Center for Nonprofits
  • Beth Kanter, Consultant, Beth's Blog
  • Veda Banerjee, Director of Communications, Golden Gate National Parks Conservancy
  • Tracy Kronzak, Senior Cloud Consultant, Cloud for Good
  • Michael Stein, Senior Account Executive, Donor Digital
  • Lynn Labieniec, CEO & Co-Founder, Beaconfire

NTC Steering Committee

The NTC Steering Committee is integral to the success of our annual conference. This group of committed members share their ideas and perspectives to shape the conference priorities, content themes, and opportunities to improve each year.

  • Jason Shim, Digital Media Manager, Pathways to Education Canada
  • Sue Clement, Senior Web Director, ASPCA
  • Michelle Chaplin, Senior Manager, Online Fundraising, PBS
  • Susan Chavez, Nonprofit Social Media Consultant, Association of Junior Leagues International
  • Alex Kadis, Technology Manager, Repair the World
  • Graham Reid, Information Technology Manager, Catholic Charities Society
  • Jason Samuels, Director of Innovation and Technology, National Council on Family Relations
  • Matt Koltermann, Client Advisor, Acquia
  • Richard Wollenberger, Director, Information Technology, Parents as Teachers
  • Steve Heye, Manager of Technology, The Cara Program
  • Dan Michel, Digital Marketing Manager, Feeding America
  • Laura Quinn, Executive Director, Idealware
  • Sue Ann Reed, Project/Production Manager, The Engage Group
  • Lauren Girardin, Marketing and Communications Strategist, Lauren Girardin Consulting
  • Farra Trompeter, Vice President, Big Duck
  • Yesenia Sotelo, Web Developer, SmartCause Digital
  • Jeremy Foreman, Executive Director, Georgia Serves
  • Eva Penar, Director of Marketing & Communications, The Chicago Community Trust
  • Jennifer Price, Philanthropy Services, RML Specialty Hospital
  • Robert Weiner, Owner, Robert L. Weiner Consulting
  • Tracy Kronzak, Senior Cloud Consultant, Cloud4Good
  • Andrea Berry, Director of Partnerships and Learning, Idealware

Sustainability Committee

The Sustainability Committee helps us to meet our goals to make our events more sustainable. Starting with the 14NTC, the committee helps to plan and take action on our sustainability measures. We look forward to working with them to help us make the LCS more sustainable as well!

  • Jeff Yin, Founder & Google Grant Ad Strategist, Sustainable Clicks
  • Marian Casey, Executive Director, Answers for Special Kids
  • Kelley Atwood, Development Applications Administrator, UT Southwestern
  • Heather Marsh, Director, Digital Marketing, ABD Direct

NTEN Research Committee

Members of the NTEN Research Committee serve by sharing ideas for new projects, providing feedback on existing research and analysis, and support outreach for surveys, report launches, and research partners.

  • Michael Dardis, Director of IT Strategies & Operations, P.E.A.C.E., Inc.
  • John Cluverius, Teaching Assistant/Graduate Student, University of North Carolina at Chapel Hill
  • Ann Emery, Associate, Innovation Network, Inc. (InnoNet)
  • Amelia Abreu, Senior Usability Analyst, Con-way, Inc.
  • Ioannis Saratsis, Assistant Marketing Manager, RobbensKersten Direct
  • Ariel Dekovic, Senior Programs Manager, The Collaborative for High Performance Schools
  • Alexandra Saavedra, Marketing Programs Manager, Greater Giving
  • Susanna Murley, Director of Digital Media, Solar Energy Industries Association
  • Emily Weinberg, Nonprofit Blogger
  • Carolyn Klotzbach, Marketing/Sales Support Specialist, SofTrek Corporation
  • Joseph Klem, Vice President, Online Strategy, Urban Land Institute
  • Jo Miles, Online Engagement Strategist, Food & Water Watch
  • Dave Leichtman, Vice President, Salsa Labs, Inc.
  • Jason Shim, Digital Media Manager, Pathways to Education Canada
  • Russell Feldman, Data Systems Manager, Community Resource Exchange
  • Balaji Mayreddy, Consultant, Reverse Mortgage Funding, LLC.
  • Nick Ellinger, Vice President of Strategic Outreach, Mothers Against Drunk Driving (MADD)
  • Sue Ann Reed, Project/Production Manager, The Engage Group
  • Conor Barnes, Advisor, Investor, & Student
  • Ash Shepherd, Strategy & Process, Minds on Design Lab
  • Rose Olea, Director of Information Technology, American Orthopaedic Foot & Ankle Society
  • Mark Reyer, CTO, Xerox Business Services
  • Kristi Phillips, Account Manager, Education Practice, Exponent Partners
  • Kirk Schmidt, Director of Professional Services, Method Works Consulting
  • Chris Lundberg, CEO, Frakture
  • Andrea Chempinski, Associate Director of Online Services, American Immigration Lawyers Association (AILA)
  • Debra Askanase, Director of Outreach, National Brain Tumor Society
  • Randall Smith, Digital Strategist, Power Labs
  • Martin Dooley, IT & Operations Manager, Center for Resource Solutions
  • Derek Duncan, Senior Business Intelligence Analyst, University of Denver
  • Melissa Campbell, Campaign Associate, Casey House Foundation
  • Elizabeth Pope, Director of Research and Operations, Idealware

New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth's Blog -

From GiveMN Case Study - Click for Case Study

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices  in planning and implementing Giving Days.   This learning approach has two ways to capture knowledge.  The first is The Giving Day Play books which a collective archive of formally documented processes, examples, check lists, and case studies planning and hosting giving days.   The second is a peer learning group of participants who are regularly sharing what they learned from implementing ideas and tools in the Playbook.  What’s cool is that these efforts are not mutually exclusive, as the group experiments, documents, and shares what they’ve learn, these real-time lessons are being add to the Giving Day Playbook and share beyond Knight’s grantees.  This guest post from Marika Lynch shares some of the most recent lessons learned about Giving Days and was also published on the Knight Foundation blog.

New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch

Last year, Knight Foundation published the Giving Day Playbook, a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy.

Now, with foundations across the country participating in Give Local America on May 6, we have refreshed the playbook with new insights to help in the planning.

What’s the best way to recruit and train volunteers on a Giving Day? How can you encourage donor-advised fundholders to participate? And how do you handle a tech glitch—or even a systems crash? Over the past year, we have worked closely with 19 community foundations in cities where Knight invests and gleaned insights on these issues. Today, we are excited to share them.

These additions, created by our partners at Third Plateau Social Impact Strategies, complement the existing playbook content, which includes recommendations, checklists and templates for everything from early planning to post-campaign analysis.

Here’s a look at what’s new at GivingDayPlaybook.org:

Crisis Planning: As organizers at GiveMN’s Give to the Max Day, one of the gold standards, can attest, planning matters when you’re faced with a crisis. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for five hours. This failure caused the GiveMN team major headaches on the Giving Day and beyond, and has led GiveMN to reevaluate its technology options and focus on regaining public trust. The good news is GiveMN still set a fundraising record, and their planning, strategic decisions and humor from their nonprofit partners carried them through. We’ve added a case study on GiveMN’s response, in addition to a Crisis Planning section. Be sure to check out the Crisis Prevention & Management Template, which includes tips on how to prepare for these issues.

Volunteers: Organizers have used volunteers for a variety of tasks during Giving Days. In Kansas, for example, the Wichita Community Foundation reached out to a local tech alliance to help with social media updates. On Colorado Gives Day, the foundation recruited five teams of college students to stand on corners and raise awareness—providing a physical presence in the community. The Outreach section offers tips on volunteer recruitment, orientation and training, while the chapter on Day-Of Logistics includes ways to maximize efficiency during your event.

Getting Donor-Advised Funds Involved: Community Foundations are often looking for ways to engage their fundholders in Giving Days, and several communities were successful at this in 2013. Many provided an option for fundholders to contribute directly from their funds. The Community Foundation for Greater New Haven even offered a “pre-sale” for fundholders, where they were provided the option to give in advance.  A new addition on engaging fundholders within the Donor Outreach section provides details.

Soliciting New Nonprofit Endowment Funds: One of the interesting findings from the Knight communities is that two foundations actually used their Giving Days to raise money for, and start new, nonprofit endowment funds. The Blue Grass Community Foundation, for example, added 16 new funds through its eight-week campaign. The playbook explains how they did it through two mini-challenges.

We plan to update the Giving Day Playbook throughout 2014 with insights as we capture them, so keep checking back for the latest.

Marika Lynch is a writer and communications consultant for Knight Foundation.

 

Check Out the 2014 Bridge to Integrated Marketing & Fundraising Conference

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The 9th Annual Bridge to Integrated Marketing and Fundraising Conference is coming this July 9-11 to the Gaylord National Resort & Convention Center in National Harbor, Maryland. We're proud to partner with the Bridge Conference, and encourage you to take advantage of special registration rates for NTEN community members. Here are the details:

Do you want the power to succeed?

Gain the skills you need to succeed and achieve the results you want at the 9th Annual Bridge to Integrated Marketing and Fundraising Conference, coming this July 9-11, 2014 at the Gaylord National Hotel & Conference Center.

The power to succeed comes through knowledge! At Bridge, you will network with the best minds in direct marketing and fundraising, and be inspired by amazing speakers and innovative ideas. With over 70 sessions, 3 pre-conference workshops, and 3 inspiring and motivating keynotes — you will walk away with the techniques and tools you need to succeed.

As NTEN is a Bridge Conference Program Partner, NTEN community members are eligible to receive the member rate! Early bird registration ends May 18, so take advantage of the Early Bird Member RateAlso available is a great hotel and registration package — take the package and you save another $100 on the registration fee! Don't miss out - last year's Bridge Conference sold out! 

Stoked nonprofit wanted to better document outcomes, so it's building a mobile app � Technically Brooklyn

AFP Blog -

Stoked nonprofit wanted to better document outcomes, so it's building a mobile app � Technically Brooklyn:The organization knew there was a better way. They decided to get Lean about it. They started with a minimum viable product, just a private Tumblr blog where program leaders would write recaps of events and use tags to track the kids who were at them. This made it easy to see a quick history of what one kid had done over the course of a year.

Now, they are working on a more robust mobile app, backed up in the cloud. One you could open up, put in the name of your event, check off attendance for your kids and then, throughout the event, while you used your device to take photos throughout the activity, they would all automatically be logged as part of that

Auburn charity shifts operations online | New Hampshire Hooksett Banner

AFP Blog -

Auburn charity shifts operations online | New Hampshire Hooksett Banner: Last year, Scholarship America, the Minnesota-based charity which was founded as Dollars for Scholars in 1958, mandated that all current charities and nonprofit affiliates under its umbrella move operations online.

Since that time, Auburn Dollars for Scholars President Mary Hrubiec and two other volunteers have dedicated countless hours to the transition.

How to Make Your Website Mobile Friendly with Responsive Design

NTEN -

Tim Arnold Functional Consultant and Front End Developer Beaconfire Tim Arnold from Beaconfire reflects on the “Make it Mobile” session that he co-led at the 14NTC, and gives an overview about what “responsive” really means.

Responsive Web Design is the latest in a long line of terms that have really caught on and, depending on who you ask, either signals a complete shift in the way that we work, or describes some cool new techniques to consider when designing and building websites. Here's an overview about what "responsive" really means. 

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