Info For Nonprofits

Online Channel for Not-for-Profits-Ontario

AFP Blog -

Online Channel for Not-for-ProfitsThe Online Channel is a central source of information for not-for-profits. Here you will find guidance on how to start and manage your not-for-profit or charitable organization. You can get information about the laws and regulations that apply to not-for-profits and where to go for funding. You can find answers to your questions about the sector and about Ontario government programs that support the sector.

Why Helps Nonprofits Harness The Cloud For Good

AFP Blog -

Why Helps Nonprofits Harness The Cloud For Good: “For nonprofits, charities, and global development organizations dedicated to helping others, access to technology should never be a hurdle or a limitation. However, the majority of these groups are lacking the budgets, resources and expertise to build a digital strategy that can meet both the long and short-term goals of the organization,” explained Karen Appleton, SVP of Global Alliances at Box and Founder of,

Deena Pierott to Offer Keynote on Inclusive Technology at #14LCS


This September 3-6, NTEN will debut the Leading Change Summit. In addition to the conversations with participants in three separate tracks, #14LCS includes a stellar lineup of keynote speakers who will spark new conversations and nudge existing conversations to introduce new questions.

Today we’re excited to share that Deena Pierott, founder of the White House honored youth program called iUrban Teen Tech, will offer a keynote called Moving from Diversity to Inclusion: Changing landscapes of nonprofit technology.

iUrban Teen Tech has an intentional outreach to male youth of color and exposes them to STEM+Arts career opportunities. Deena believes in digital equity and inclusion and ways tech can drive economic development in more marginalized communities. She is also the founder of Mosaic Blueprint, a Pacific NW firm specializing in diversity consulting, nonprofit diversity recruiting, and multicultural branding. She recently created the Portland Metro Diversity Employment Network, which consists of Portland Metro Human Resource Managers and Corporate Recruiters who are creating a whole new model for diversity recruiting and on-boarding.

She has been featured in the following publications: Essence Magazine, Black Enterprise, Ebony Magazine, Deliver magazine, Neurology Now, the Chicago Tribune, NPR, and Working Mother Magazine.


You can follow Deena Pierott at @deenapierott.

And check out the full lineup of #14LCS speakers and facilitators!

Banking on Bitcoin: Nonprofit Success Stories Start to Emerge - Ideas & Advice - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

AFP Blog -

Banking on Bitcoin: Nonprofit Success Stories Start to Emerge - Ideas & Advice - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: When representatives from alternative, Internet-based currencies like NobleCoin began pitching the Water Project last year, they met plenty of skepticism. Peter Chasse, founder and president of the nonprofit, knew little about how such currencies functioned.

Participant Index Seeks to Determine Why One Film Spurs Activism, While Others Falter -

AFP Blog -

Participant Index Seeks to Determine Why One Film Spurs Activism, While Others Falter - LOS ANGELES — You watched the wrenching documentary. You posted your outrage on Twitter. But are you good for more than a few easy keystrokes of hashtag activism?

Participant Media and some powerful partners need to know.

For the last year Participant, an activist entertainment company that delivers movies with a message, has been quietly working with the Bill & Melinda Gates Foundation, the Knight Foundation and the University of Southern California’s Annenberg School for Communication and Journalism to answer a question vexing those who would use media to change the world.

Do Your Headlines Deliver? Nonprofit Wordsmithing Makes a Difference

Getting Attention! -

Guest blogger Tom Furtwangler manages digital communications and social media for a large international development nonprofit based on the west coast. There’s a headline arms race on the web these days. Upworthy’s “curiosity gap” approach to click-enticing headlines is now widely imitated and even parodied. You know what I mean: those “You won’t believe…” headlines that we don’t believe anymore. I love Upworthy, and I regularly send communications colleagues to their amazing “How to make that one thing go viral” slide deck. Read it and take their advice: for every post, write twenty five headlines, test them, and then maybe write twenty five more, and a good, clickable one will eventually emerge.

“You won’t believe…”

As communicators, the advocacy goals or financial success of our organizations often hinges on attracting sufficient attention to the issues we are writing about. But as we share our stories on social media, at what point does our use of highly enticing headlines cross the curiosity gap and venture into territory that’s closer to clickbait pandering, potentially damaging our brand? Seeing the following recent headline made me realized how far things have shifted: You Won’t Believe How One Chemical Company Tried to Discredit a Scientist’s Research. Can you guess whose story that is? No, not Upworthy. Not Business Insider. Not Viralnova. Nope, it’s a tease for a post on the website of venerable PBS newsmagazine Moyers and Company. When I saw that, I thought, “If Bill Moyers can do Upworthy-style headlines, my nonprofit can do it too.” I brought that example to our next blog planning meeting. Soon, our nonprofit’s headlines got more provocative (a bit). We shared them on Facebook. Our clicks went up. But everyone else is doing it too. And like me, you’ve probably noticed that increasingly, headlines I’m seeing (and clicking) from reliable news sources simply aren’t delivering on their promise. This recent headline from NPR, for example, Apple Jacks The Headphone Port, appeared in my Facebook newsfeed with the subhead, “Industry folks and Apple fanatics are upset about the company’s plan to lose the standard 3.5mm connector…” The article, however, dials back the rhetoric significantly, saying, “It’s a possibility.” Not a plan, simply a possibility. That’s pretty far from the done deal implied by the headline. Or this example from PBS Nova, a paragon of science reporting: “Scientists have found a way to make people aware that they’re dreaming by sending gamma waves into their brains.” Is that what we get when we click? No again. In fact the article itself quotes a Wired writer who says, “I think these headlines are getting carried away.”

Curiosity Gap or Credibility Gap?

These days, my team uses a headline mantra I first heard from my colleague Anna. “Deliver on the promise,” we remind each other, as we narrow the list of draft headlines for each blog post. Don’t leave readers disappointed that the content they are reading is different from the tease that they clicked. Exploit the curiosity gap, sure. Tease a little. It’s a proven click-increaser. But don’t sacrifice your brand’s credibility in the process. Deliver on the promise. How far is your organization willing to take your headlines? You won’t believe how much I’d love to hear your comments. P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Register here for the Getting Attention blog & e-news. 

Member Round Up: Game of Thrones and emergency response, diversity data, and an app to help connect youth with summer meals!


Here's what your fellow NTEN Members have been up to this summer! If you've got some happenings and news of your own to share, let us know and we'll feature it in an upcoming Member News Round Up!

  1. Trying to decide on an email service? Idealist Consulting has a new, free Email Service Providers Comparison Report, an in-depth comparison of 13 of the most common platforms.
  2. Congratulations to Community Technology Network (CTN), who won the Volunteer Center’s Excellence in Nonprofit Volunteer Management Award.
  3. What does "online engagement" really mean? Well, ModLab, in collaboration with Farra Trompeter of Big Duck, have a cool Online Engagement Spectrum visual resource to help you in your engagement efforts.
  4. Time to do some myth-busting on website performance! Join in Promet's upcoming webinar: Myth Busting Website Performance Truisms - Investigating Actual Performance Improvements of Popular ‘Fixes’, and learn more about how to properly & accurately load test, the fundamentals of capacity planning & performance tuning, and more.
  5. Wondering what goes through a Red Crosser's mind while watching "Game of Thrones"? Turns out, there's parallels in the fictional series to real-life emergency response.
  6. Open diversity data is an effort to make the diversity data collected by companies publicly available. Check out the companies who've made their diversity data transparent and open - and give a nudge to those who haven't done so yet.
  7. VolunteerMatch unveiled a new partnership with LinkedIn. Now every skilled volunteer opportunity posted on gets automatically posted to LinkedIn’s Volunteer Marketplace, making it easier for nonprofits to recruit skilled volunteers and board members.
  8. Fundraising, social media, and mobile tech are all connected, and TechImpact has 14 stats showing why these three components are a fundamental part of nonprofit marketing.
  9. Registration is open for the Bayer Center for Nonprofit Management Center's TechNow 2014 conference. This day-long conference is devoted to the latest technology trends and resources for nonprofits, and features NTEN Member, Beth Kanter, as the keynote speaker.
  10. Want to combat childhood hunger? There's an app for that! Caravan Studios, a project of TechSoup Global, created the Range app to help users find locations that serve summer meals to school aged youth.


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