Cruiskeen Consulting LLC

Motivating your sales force is the key to business success

A common investing myth may be the sole factor that keeps your portfolio from extraordinary returns.

This is a nonprofit, contracted Medicare/Medicaid care management organization integrating health and longterm support services. New Graduates are encouraged to apply. ANP will Provide advanced health assessment/screening and general...

reporting and nonprofit filings; hardware... definition/priorities/structure Types of organizations supported: ... Responsibilities include: payroll; tax reporting and nonprofit filings; hardware, software, and network trouble...

be sent to iiawbob@aol.com. Phone calls will be accepted at (800) 362-7441. All inquiries will be held in strict confidence. NOTES: Local Residents Preferred (No Relo) The IIAW is a nonprofit professional trade association serving more...

If a super simple "To Do" manager is what you need then TeauDeux might fit the bill

Oceania road shows create a stir in the travel community about the new Marina

Connections Inc. is a nonprofit Child Care Resource & Referral Agency. Our mission is to strive to increase the availability and accessibility of child care programs, promote the recognition of child care issues, and encourage the...

Cool games for the iPhone that will pass the time

Katherine Heigl and her Grey's Anatomy character "Izzie" are missing from the set. What's the mystery?

/ Law Enforcement & Security / Management Consulting / Manufacturing - all operations / Nonprofit / Operations / Retail / Real Estate / Restaurant / Food Service / Sales / Marketing / Sales @ Home / Service Industries / Sports / Fitness /...

I'm happy to announce that our Zoetica iPhone application, is now live on the iTunes store.  It provides a complication of nonprofit tech and social change blog feeds. So, now you read a great collection of nonprofit, social change, and social media content your iPhone (download now). Content feeds on the application include:

• The Zoetica Link Feed
• The Case Foundation Blog
• Chronicle of Philanthropy Give and Take
• Great NonProfits
• Allison Fine's Blog
• Social Edge Blogs
• Care2's FrogLoop
• Britt Bravo's Have Fun, Do Good Blog
• Working Wikily
• Kivi's NonProfit Communications Blog
• IdealWare Blog
• Philanthropy 2173
• The NTEN Blog
• Katya's Nonprofit Marketing Blog

We want to thank AppMakr for partnering with us to build and develop this iPhone application. If you do download, and you have feedback on the application, please let us now.

iPhone App 1-2-3:  Build, Distribute, and Promote Through All Channels

As a prelude to this launch, back in January I created an iPhone app for Beth's Blog also using AppMakr.  It was a low risk experiment on AppMakr to test drive the service before selecting a vendor and to learn what was involved.  AppMakr offers a very user friendly interface to create a native iPhone application that you customize with images and content feeds  The result is a simple informational app rich in content.   

It is a great service for nonprofits that want to serve up content for supporters on an iPhone, but have an extremely limited budget, no design skills, and lack iPhone programming expertise.   But using the service to create the application is only one third of the process.  You need to get it approved and published on iTunes for distribution and, of course, you have to promote outside of the iTunes.  iPhone apps are not a build it and they will come project!

I'm seeing more and more nonprofits add iPhone apps (or other mobile apps) to their marketing mix.  For example, just take a look at the explosion of mobile apps for museums.  and especially since the dramatic success of the Red Cross Haiti text fundraising.   But text fundraising is a whole different type of project than delivering content which might make a good "toe in the water with mobile" low-cost experiment. 

But there is a whole more possible than simple content delivery. The Capital Area Food Bank of Texas (CAFB) recently launched iPheedANeed, the first iPhone application launched by a food bank to-date. It is designed to do more than deliver content on the issue of hunger in Central Texas, it also has interactive components such as a game featuring a virtual "Kitchen Cupboard," where users can stock their kitchen shelves with healthy, non-perishable food items they've caught.  (Going beyond content delivery does require a bit more resources in the creation/production of the app)

Promoting Your App Through Multi-Channels

There are many creative ways that you can market and promote your iPhone or other mobile app to your target audiences through multiple channels.  You want to incorporate it in your existing marketing strategy and the very first thing you should do is put a big link and announcement to your iPhone App to download on your web site, blog, social media profiles, print publications, etc.  In addition to the iTunes store, there are other directories and curated niche lists.  And, of course, you want to track with analytics what tactics work or not, and improve over time.

What iphone marketing tactics have you used that were successful?  What are some creative ways that nonprofits are marketing their mobile apps to target audiences?

 

health care, construction and real estate, finance, nonprofit, dealerships, grant-funded programs, small and emerging businesses, and government. Our dedication to our clients contributes to our steady growth and status as a leading firm...

Services, Inc. is a nonprofit corporation dedicated to programs, supports and services designed for individual achievement through ability and opportunity. The company was founded on a desire to provide a safe and healthy environment for...

health care, construction and real estate, finance, nonprofit, dealerships, grant-funded programs, small and emerging businesses, and government. Our dedication to our clients contributes to our steady growth and status as a leading firm...

Ed. Note: As we prepare for the 2010 Nonprofit Technology Conference, we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Speaker: Michael Hoffman, See3

Session: Anatomy of a Video: Confessions From Organizations Big and Small 

1. What's the most important trend in nonprofit technology for 2010?

The widespread adoption of social media is clearly the most important trend for nonprofit technology in 2010. While there are still complications about measuring ROI, and best practices are still being developed, we are seeing clear signals that web traffic is being driven from Twitter and Facebook, fundraising and advocacy outreach through social media is having impact, and a smart strategy of using YouTube contributes greatly to search engine optimization.

2. Why do you think your session topic is important for nonprofits to address?

The web is changing and becoming a much more media rich place. People are comfortable watching short videos online, and even full-length TV shows and movies. There is an expectation that people have that they can easily SEE the issue, and not just read about it. At the same time, video has become an important piece of the search engine optimization puzzle, and programs such as YouTube for Nonprofits, allow organizations to drive traffic directly from a video to an action. With all of this benefit, you would think nonprofits would be investing heavily in online video. Some are, but for many they just don’t know where to start and how to get it done given budget challenges.

This is what our session is about. What makes up an online video and how can we, whatever our circumstances, do one.

3. What's the one thing you want attendees to remember from your session?

That there is no reason not to do a lot more video in 2010 than they did in 2009. Budgets, time, and staff priorities can’t be an excuse because there are always ways to get it done if you have the road map.

4. Which Muppet do you most identify with and why?

Animal. Not really, I love him, but I am not quite so wild. I am more of a Kermit kind-of-guy, trying to hold things together amidst the chaos.

5. Where can people follow you online (twitter, blog, etc.)?

• Twitter: @michael_hoffman

Apple will be the loser, whether they win or lose in court.

His Washington Post column wonders why journalists aren't calling out Fox News. Someone show him the Internet.

Credit: Fence photo by Tim Tolle, from Flickr

The following is a joint post by Kami Watson Huyse, Geoff Livingston and myself.

Social media is in is toddler hood, especially as it applies to cause-based corporate giving campaigns and CSR initiatives. Due to the very public nature of pioneer campaigns, we are able to peer into the box to gleen the strongest approaches towards social media and avoid the weaknesses.

At Zoetica, we have been examining social media-based cause campaigns in depth and would like to offer some thoughts on how corporate social responsibility is evolving in the 21st century.  You can read our in-depth post over at Kami's blog.

A fusion approach that balances marketing with social change is needed. Clearly, more research needs done to study what leads to meaningful change in cause-based campaigns and CSR initiatives. As a part of my research fellowship with the Society for New Communications Research, Kami Huyse and I are working on research about how companies that contribute to online communities fare in this important metric of change, and if this also contributes to the bottom line as well.

Through this, and other research, we hope to further the case for tying cause-related marketing to social change outcomes.

Another Islamic militant attack in Pakistan